Each newsletter was designed using colors inspired by the season. Newsletters were off-set and printed in four colors. Autumn and Winter added a metallic ink to the mix. I designed and directed project each season from conception to design to print.
Stories were written by the Marketing Editor, and also by developers and sales team members within the company. Editing was also done my me as sections were laid out.
Attention to detail and readability was essential. I would usually write the captions for photographs and sometimes come up with special copy for filler.
